Inside sub800’s mega rebrand

Leading managed operator sub800 has been reborn, having just undergone a major revamp. Unveiling a fresh brand identity marks a pivotal evolution of sub800’s workplace offering. Founded in 2019 by London Landlord, Ben Grant, sub800 has matured from its humble origins of offering sub-800 sqft spaces to up to 5,000 sqft offices across Central London today. Here’s everything you need to know about the mega rebrand. 

The Journey of sub800

Born out of frustration with the cumbersome process of signing for office space, Ben founded Sub800 with the sole mission to revolutionise the workspace landscape. How? Creating a more streamlined and customer centric workspace solution featuring simplified legal procedures, viewings and a dedicated concierge team.

Rather than conforming to a generic model like a serviced office, sub800 is committed to tailoring unique packages that are truly reflective of its clients needs and identities. sub800 tenants not only get the perks of dog walking or celebratory services, but businesses receive their own private entrances and complete control over the design and ambiance of their space. There’s no doubt the managed provider found an early sweet spot in sub800 spaces. But the brand has evolved significantly since its inception, shifting from solely sub 800 to super expansive units, operating across fourteen neighbourhoods in London.  

A Fresh New Look

With a commitment to staying true to their core values and customer-centric approach, sub800 has had a major glow-up- executed by the expertise of Simon French, the Global Creative Director of Tommy Hilfiger and former Senior Designer at Soho House (talk about high quality branding). Rejecting their former black and white identity, the provider has injected colour into their visual aesthetic, which now features natural tones, bespoke font and vibrant and customer-led photography.

Shannon Burke, Chief Operating Officer of sub800, gleefully commented on the rebrand: "As the sub800 brand continues its journey, it was important for us to have a brand that reflected our new era and the growth we have made as a business. Our new design is the perfect combination of energising and functionality to ensure our design not only inspires but supports others."

Enhanced Digital Experience

Alongside its new visual identity, sub800 has today launched an upgraded website and portal, designed to elevate the office searching experience for partners and clients. This new platform ensures that finding the perfect workspace is as seamless and efficient as possible. Whether that’s in the bustling streets of the City of London, the eclectic charm of Fitzrovia or Clerkenwell, sub800 has you covered.

This could not be a more fitting rebrand. Just as sub800 transforms work environments into vibrant hubs that resonate with the energy of their occupants, the workspace provider is practising what they preach, relaunching with a rebrand that reflects them truly to the core.